If you work for a non-profit social activism organization, make sure that visitors to your website can easily finds ways to volunteer outside of donating money. I’ve looked at many websites in the past weeks and only a few offer concrete steps and information on how people can volunteer on the ground.
“How You Can Help,” “Join Us,” and other euphemisms for giving money don’t help those who are hungry to do something but don’t know where to begin and are strapped for cash. Give people concrete steps. Calling congresspeople and writing letters is fine as well but many want to actually do some grassroots work outside of their homes.